Mary Fung
questionApril 8, 2026

Why do synthetic data programs stall?

The technique works. The pilots succeed. Then the program flatlines. The reasons rarely have to do with the data.

Open question. I've watched several synthetic data programs cross the chasm from clever pilot to organizational reality, and several others quietly die. The differences aren't technical. They live in governance, ownership, and who gets credit when the downstream model ships.

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